Super Bowl of Livestock Shows
Jan. 14&15, 2023, at the National Western Stock Show, Denver, CO.
The 18th People's Choice judging was held Jan. 14 & 15, 2023 during the National Western pen shows, and capping off with the Power Simmental selection at The One & Only sale.
Judging cards narrowed the field, with the people's choice heifer finalists from Neidig Farms, NE; Wolfe Cattle Co., NE; Hilbrands Cattle Co., MN; and RS&T Simmentals, MO; and the bull finalists from Schaake Farms, KS; Lee Simmental Farms, MO; and Felt Farms, NE.
Among the crowd was Kent Frenzen of Silver Creek, NE, who thought the heifer choices were outstanding, so he bought his very first judging card. He headed home before the finale, writing “call cell” on his card, then not giving it another thought.
When Sale Manager Matt Macfarlane and CSA President Willie Altenburg put Frenzen on speaker phone from the auction block, he thought the pair were joking about him holding the winning card. After convincing him of the win, he quickly selected HILB Vivid Diamond K16 as the Power Simmental. Kent & Linda Frenzen later said the heifer will be the foundation for son Jacob's herd.
Frenzen gets full possession of the female (ASA #4073187), with the breeder Hilbrands Cattle Co. receiving $10,000.
People's Choice Power Simmental is sponsored by Eberspacher Enterprises, Purina, Lakeside Livestock Equipment, Neogen, Zoetis, and Colorado Simmental Association.
Cutline 1 - In the 2023 Power Simmental spotlight are (l-r): Willie Altenburg, CSA president; Paul Hill, Purina; Amanda & Kinslee Hilbrands, Hilbrands Cattle Co.; Scott Cowger, RS&T Simmentals; Shilo Schaake, Schaake Farms; Gracie Engelbrecht & Barb Lee, Lee Simmental Farms; Jayden Fleischman & James Felt, Felt Farms; Kathy & Van Neidig, Neidig Farms Cattle Co. and Lakeside Livestock Equipment; Chris Wolfe, Wolfe Cattle Co.; and Lori & Val Eberspacher, Eberspacher Enterprises. (Neogen & Zoetis sponsors not pictured.) The breeders each received special coats marking their people's choice finalist status.
Cutline 2 - HILB Vivid Diamond K16 was named the 2023 Power Simmental. Kent Frenzen of NE selected the female from Hilbrands Cattle Co. to help his son Jacob start his own herd. Shown with the winning heifer are sponsors Val & Lori Eberspacher of Eberspacher Enterprises; Katie Sinclair of Neogen and Paul Hill of Purina.
People's Choice Previous Winners:
• 2017 –
Johnson Land & Cattle of Wessington, SD had the winning judging ballot and selected
HILB/JLC Impressive Sight D1117 by Hillbrands as the winning female in 2017. Event sponsor: Purina
Animal Nutrition and Eberspacher
• 2022 –
Willie Altenburg of CO, who was stunned to have the winning judging card, quickly picked Lees Dixie Erica 1110, a percentage female from Lee's Cattle and shown by Hill Brothers. He immediately announced that he'd donate this 2022 Power Simmental winner back in 2023 as a bred to benefit the American Simmental-Simbrah Foundation and CSA. Event sponsor: Purina Animal Nutrition, Eberspacher Enterprises and Lakeside Livestock Equipment.
• 2021 –
Sadly, the 2021 National Western Stock Show was cancelled due to COVID concerns. The last time the Stock Show was cancelled was in 1915 due to hoof & mouth disease epidemic.
• 2020 –
Chet Purvine of OK saw the quality female entries and quickly bought a judging ballot before
leaving Denver. His text response said: "Unbelievable. I want the bred, tag 39" as he selected
HILB/Sher Knock Knock from
Hilbrands Cattle Co. as the winning animal. Event sponsor: Purina Animal Nutrition and
• 2019 –
The Norman Banks family of UT had the winning judging ballot and selected SFI Movin Ahead
F11 by Schaake Farms as the winning bull. It was the second consecutive year for a Schaake bull
to be selected as the $10,000
winner. Event sponsor: Purina Animal Nutrition and Eberspacher Enterprises
• 2018 –
Casey Dickenson of KS had the winning judging ballot and selected SFI Reality E43C by
Schaake Farms as the winning bull in 2018. Event sponsor: Purina Animal Nutrition and
• 2016 –
Jerry Adamson had the winning judging ballot and selected HPF Sazerac 305C by Hudson Pine
Farms as the winning female in 2016. Event sponsor: Purina Animal Nutrition and Eberspacher
• 2015 –
Iowa's Nate Ruby must have had a lucky charm in his pocket. When the winning judging ballot
was drawn, Ruby Cattle Company's ticket was pulled from the full box and Nate Ruby selected his
own bull as the 2015 winner.
Event sponsor: Purina Animal Nutrition and Eberspacher Enterprises.
• 2014 –
For the 10th anniversary, the program expanded to add in Power Females into the mix.
Winner Jerry Blum of IN had the option of picking from both bull and female finalists and he
selected Hilbrand Cattle Company's Leading
Lady heifer as the People's Choice Power Simmental. Event sponsor: Purina Mills and
• 2013 –
Jerry McCaw’s name was drawn, but McCaw had to return to Ignacio, CO for work
and had designated neighbor Robert Campbell to do his bull selection. Oak Meadow Farm’s
OMF Double Show Z10 was picked. Event
sponsor: Purina Mills and Eberspacher Enterprises.
• 2012 –
Kenny Mason's name was drawn to pick the 2012 Power Bull. The Pattonburg, MO
breeder was absent, but had designated on his ticket that son-in-law Nate Ruby of Iowa should
pick in his stead. Nate picked PVSF Ruby
Madden 126Y, with Ken's daughter at the bull's halter. Event sponsor: Purina Mills and
• 2011 –
Ruby NFF Expedition 021X, from Ruby Cattle Co & Nelson Farms, was selected the
2011 Power Bull by Alfred Bayer. Ruby also had high selling bull lot in the sale.
Event sponsor: Purina Mills and Eberspacher
• 2010 –
Long Simmental’s red
yearling bull, Cowboy Amigo W7, was selected the Power Bull by Jeff
Springer. “Winning the Power Bull and having all our fellow breeders
admire our cattle is a true honor,” said Iowa breeder Rob Long. Event
sponsor: Purina Mills and Eberspacher Enterprises.
• 2009 –
Scott Grass & his crew pooled their
money to buy the winning ticket and then selected their own Grass-Lunning
percentage bull to win. Event sponsor: Purina Mills
• 2008 – Phil Curtis of Michigan
used the internet option of buying his lucky ticket. His designated
rep selected Triple C Main Event T074 as the Power Bull. Event
sponsor: ShowRite Feeds.
• 2007 – The odds were steep but
JS Simmental of Iowa, won it all. The breeder not only had a bull in
the top six selected by the crowd, but then Jay Steenhoek’s own name
was drawn out of the locked box. Steenhoek selected his own bull to
be named 2007 winner. Event sponsor: Ivesco and Pfizer
• 2006 – Teenager Darby Reynolds
of New York was drawn as the 2006 winner. Her dad, Art, purchased
the ticket in Darby’s name, then the pair selected Triple C Extra
Power R09E as the Power Bull. Event sponsor: Pfizer Animal
Health and Stockmen's Supply.
• 2005 — Rob Pischel of Nebraska
selected a bull from J&C Simmental as the first winner. On a sale
flyer featuring prodigy of the bull, renamed J&C Power Bull, Rob
recently wrote: “It looks like winning that bull will help out our
program.” Event sponsor: Pfizer Animal Health and