Colorado Simmental Association  •  24614 Road G.  •  Sugar City, CO  •  81076-9514

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Colorado Simmental Association
 C/O Sec. Susan Russell
 24614 Road G
 Sugar City, Co 81076-9514
 Phone: 719-469-0020
 Email: colosimmental@gmail.com

Denver sale 'The One & Only' on Jan. 15

Click here for the One & Only sale nomination form

DENVER – National Western Stock Show has released its 2023 schedule and judges, as well as announced a sale management change. The breed events will be:

  • Sat. 1/14/23 – Female pen show at 1 p.m. with Bob Grass of Minnesota officiating in the new yards; and SimMagic on Ice at 6:30 p.m. (managed by Eberspacher Enterprises). 
  • Sun. 1/15/23 – Bull pen show at 9 a.m. with Grass again officiating; and The One & Only sale at 3 p.m. (managed by M3 Marketing) in the Stockyards Events Center in the yards. 
  • Mon 1/16/23 – Junior show at 1 p.m. with Cheramie Viator of Texas officiating in the historic Stadium Arena.
  • Tues 1/17/23 – Open class bull and female shows at 8 a.m. with Doug Satree of Texas officiating in the hill’s Stadium Arena.

Colorado Simmental Association (CSA) announces M3 Marketing taking over the helm of the live cattle auction on the National Western grounds. 

“Colorado Simmental is pleased to select Matt Macfarlane of M3 Marketing of California, to manage the Simmental sale at the National Western,” said CSA President Willie Altenburg. “We encourage Simmental ranchers to bring their elite animals to Denver.” 

CSA also thanks Eberspacher Enterprises of Minnesota, who has been The One sale manager for the past 28 years, Altenburg said. Eberspachers, CSA and American Simmental will hold a Meet-n-Greet on Sunday, Jan. 15.

Macfarlane is soliciting quality consignments from all aspects of the breed for the Jan. 15 auction. Interested breeders may contact him at 916-803-3113 or m3cattlemarketing@gmail.com to nominate a lot. The 2023 sale, renamed The One & Only to celebrate the change, will have complimentary DNA-testing from Neogen on all live lots. The auctioneer will be Jered Shipman of Texas.

Paul Andrews, President/CEO of the National Western Stock Show, stated, “The Simmental return to Denver for the 2023 show with their sale will be another great addition to our strong sale line-up in our new, state of the art Stockyards Event Center.” Andrews went on to add, “Our long history with the Simmental breed and their association is appreciated and we look forward to providing all the exhibitors with a great experience this January.”

In addition to elite lots, The One & Only will include a fundraiser lot for the American Simmental-Simbrah Foundation and CSA. Altenburg Super Baldy has donated the 2022 Power Simmental heifer as a bred lot for the donation lot.

The People’s Choice Power Simmental selection will be held at the start of the annual auction. Judging will be during the pen shows, with the finale at the start of The One & Only auction. CSA thanks its 2023 Power Simmental sponsors: Eberspacher Enterprises, Lakeside Livestock Equipment, Neogen, Purina Animal Health, and Zoetis.

All pen, open and junior exhibits are Progress Through Performance shows, with the open class shows also for ASA Ring of Champions points.

Hotel blocks are pending.


The One Sale

CSA's The One XXVIII sale was combined with the SimMagic on Ice sale for a combo evening in 2022. Thank you to the consignors who brought 12 live lots to the merged event. Click here for the highlights.

CSA also had a special lot of a new tank filled with 50 straws of semen that was auctioned off to aid CSA's National Western expenses. The tank was purchased by Curt & Susan Russell of Reflected R Ranch. A thank you to the Russells, plus to Chart for the AVE Millennium 2000 XC tank and 10 straws each from ABS Global, Genex Cooperative, Danny Beckman, Select Sires and Allied Genetic Resources.

CSA Pres. Willie Altenburg gave the sale welcome, plus here are a few visual highlights of the Colorado members at the sale.

CSA plans to return to a live sale on the grounds for the 2024 National Western Stock Show.


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